Rhetoric & Marketing: An Introductory Guide & Mini-Course

Rhetoric is the art of persuasion. It's one of the three ancient pillars of discourse known as the trivium.

This introductory guide and mini-course shows you how to apply the principles of rhetoric to modern marketing. The aim is to help you increase your conversions through more effective marketing.
Bust of Aristotle - a teacher of ancient rhetoric

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The Series So Far...

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When this series is completed, I'll create a stand-alone email mini-course and have the guide available to read on this page.

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